What Major is Sports Management Under?

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Choosing the right major is crucial for individuals aspiring to build a successful career in the sports industry. But what major is sports management under? In this article, we will explore the different academic options available for sports management enthusiasts, popular majors associated with this field, and address frequently asked questions to help you make an informed decision.

Understanding Sports Management

Sports management is a multidisciplinary field that focuses on the business and organizational aspects of sports. It involves the planning, coordination, and execution of various activities related to sports teams, athletes, events, facilities, and marketing. Sports management professionals play a vital role in ensuring the smooth operation and success of sports organizations, both at the amateur and professional levels.

Exploring Academic Options

When it comes to pursuing a career in sports management, there are several academic paths you can consider. These paths will equip you with the necessary knowledge and skills to thrive in the industry. Let’s delve into some of the academic options available for aspiring sports management professionals:

Bachelor’s Degree in Sports Management

A bachelor’s degree in sports management is a popular choice for those interested in this field. This program typically covers a wide range of topics, including sports marketing, sports finance, event management, sports law, and sports administration. Students gain a comprehensive understanding of the business side of sports while also developing leadership, communication, and critical thinking skills.

Bachelor’s Degree in Business Administration with a Concentration in Sports Management

Another option is to pursue a bachelor’s degree in business administration with a concentration in sports management. This program combines foundational business courses with specialized sports management courses, offering a well-rounded education that prepares students for various roles in the sports industry. Students learn about marketing principles, financial management, organizational behavior, and how these concepts apply specifically to the sports sector.

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Bachelor’s Degree in Exercise Science or Kinesiology

While not directly related to sports management, a bachelor’s degree in exercise science or kinesiology can provide a solid foundation for a career in this field. These programs focus on the science of human movement, physiology, and exercise prescription. Understanding the mechanics of the human body and how it relates to sports performance can be advantageous when working in sports management roles that involve athlete development, training programs, and injury prevention.

Popular Majors for Sports Management

Now that we have explored the academic options, let’s take a closer look at some of the popular majors associated with sports management:

Sports Management

Many universities offer a dedicated major in sports management. This program is designed specifically for individuals interested in pursuing a career in the sports industry. It covers various aspects of sports management, including sports marketing, sports law, facility management, event planning, and sports finance. Graduates often find employment in sports organizations, professional sports teams, college athletic departments, sports marketing agencies, and event management companies.

Business Administration

A major in business administration is a versatile choice for those interested in sports management. It provides a strong foundation in business principles, including finance, marketing, management, and entrepreneurship. Students can choose to specialize in sports management by taking elective courses or pursuing a concentration in this area. A business administration degree opens doors to a wide range of career opportunities, not only in sports but also in other industries.


Marketing plays a crucial role in the sports industry. A major in marketing can equip individuals with the knowledge and skills required to promote sports teams, athletes, and events effectively. Courses in consumer behavior, market research, branding, and digital marketing are particularly relevant to sports marketing. Graduates with a marketing degree can find employment in sports marketing agencies, sports teams, sports apparel companies, and sports event management organizations.

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Effective communication is vital in the world of sports management. A major in communication can provide individuals with the necessary skills to excel in this field. Courses in public relations, sports media, interpersonal communication, and sports journalism can help students develop strong communication, writing, and presentation skills. Graduates often find roles in sports media, public relations departments of sports organizations, and sports information offices.


A major in finance can be valuable for individuals interested in the financial side of sports management. Courses in financial management, investment analysis, and sports finance can provide the knowledge and skills needed to handle financial aspects in sports organizations. Graduates with a finance degree can pursue careers as sports financial analysts, contract negotiators, or financial managers within sports organizations.

Event Management

Event management is a crucial aspect of sports management. A major in event management equips individuals with the skills needed to plan, organize, and execute successful sports events. Courses in event planning, logistics, venue management, and event marketing provide students with the necessary knowledge to excel in this field. Graduates can find employment in sports event management companies, sports venues, and sports organizations.

Frequently Asked Questions (FAQs)

Q: What major is most suitable for a career in sports management?
A: The most suitable major for a career in sports management depends on your specific interests and career goals. However, majors such as sports management, business administration, marketing, communication, finance, and event management are commonly pursued by individuals interested in this field.

Q: Are there any specific courses or prerequisites for these majors?
A: Specific courses and prerequisites may vary depending on the university or program you choose. It is advisable to consult the respective university or college websites for detailed information on course requirements and prerequisites for the majors mentioned above.

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Q: Can I pursue sports management with a non-related major?
A: While it is possible to enter the sports management field with a non-related major, having a degree specifically in sports management or a related field can provide you with a competitive advantage. However, gaining relevant experience through internships, volunteering, and networking can also be valuable in pursuing a career in sports management.


Choosing the right major is a crucial step towards building a successful career in sports management. Whether you decide to pursue a dedicated major in sports management, business administration, marketing, communication, finance, or event management, each offers unique advantages that can help you thrive in the sports industry. By acquiring the necessary knowledge and skills through a well-structured academic program, combined with hands-on experience, you can position yourself for exciting opportunities in the dynamic and rewarding world of sports management.

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